Talking about the climate and making a personal contribution is no longer the preserve of a small group of people. In the past, they were called tree huggers or climate fanatics.

Nowadays, if you don’t have solar panels, you’re not really participating.

If you don’t eat vegetarian or vegan meals from time to time, you’re not really health-conscious.

If you don’t drive an electric car, you’ve really missed out.

If you only buy fast fashion, you’re not thinking things through.

If you read the above statements, which may be a bit exaggerated here and there, things are actually going quite well.

It starts with a shift in thinking. People inspiring each other. Even if it may not come entirely from within, things are moving.

The facts don’t lie. We can’t be truly positive about the climate, but approaching it with optimism is something to think about. Providing objective information is also important, without making people feel cornered. You’re dealing with ingrained habits.

Research shows that it’s actually not such a good idea to constantly show how vegan, environmentally conscious or impact-driven you are. It’s simply one of your unique selling points. You’re still mainly selling a product or service, not a climate benefit.

Want to communicate sustainability and social impact more effectively? At Sustainability Content Agency, we help you do just that, in almost all European languages.

Just send a message to info@sustainabilitycontentagency.com or book a quick 15-minute call via Calendly to discuss your needs.

Pictures by Andreas Kind (road in forest), Etienne Girardet (What is your story?) and Ava Sol (New empowering stories).