Sustainability Content Agency mainly focuses on organizations that are active in the fields of sustainability, social impact and health. Why this focus? The answer is actually quite simple: because these are important issues.

The world is currently undergoing a transition in many areas: think of the climate crisis, gender issues and the mounting problems in healthcare, including staff shortages and higher costs. As a journalist and founder of SCA, I have interviewed countless people in these sectors, which has convinced me even more to focus this new initiative on these topics in particular.

Connection with themes

But my connection to these issues goes back much further. Back in 2015, MdR Text Bureau, the legal entity of SCA and active since 2008 primarily in the translation sector, became a member of the International Association of Professional Translators and Interpreters (IAPTI). This is an organisation for translators and interpreters that aims to promote ethical practices in the sector. Over the years, I have seen, as in many other sectors, that the emphasis is increasingly on production. Freelancers are simply being pressured to work at ever lower rates – which is, of course, not a new phenomenon.

But the blame cannot always be placed on the agencies that want to maintain their margins. You also have to look at multinationals which, despite making huge profits, want to get the best deal possible. This actually touches on issues such as sustainability, social impact and health. And, not unimportantly, quality also suffers: the emphasis on production leads to shoddy work and leaves little room for job satisfaction.

Sustainability Content Agency wants to do things differently, without being naive. By that I mean that we are happy to participate and listen to our clients’ wishes, but we don’t want to be competitive at all costs. So if a client only looks at the price and doesn’t value the expertise we have in the above-mentioned areas, then that’s a no-go. Moreover, the rates charged by linguists, translators and creators are simply respected.

Making positive change possible

In addition, SCA will not draw such a strict line between clients if they are not yet fully sustainable. It is important to get things moving in a positive direction and to support noble initiatives. That is the only way to move forward. And that is exactly what we stand for: putting sustainable companies and actions in the spotlight. Without resorting to greenwashing. The best way is often not to shout it from the rooftops, but to make consistent improvements and integrate them into policy. SCA can also be of strategic value here and provide valuable input on substantive issues.

Network organization for sustainable impact

Creatives for Climate is another non-profit organization of which SCA is a member. They form a global ecosystem for non-profit creatives. They are supported by, among others, the European Union, the Power Europe Narrative for Civic Ecology (PENCE) initiative and GreenFutures. All of these institutions want to accelerate the ecological transition in Europe by supporting professionals from the creative sector and harnessing their creativity for climate solutions.

Their main goal is to ensure that the truth is told, stories are put into the right context and systemic change is brought about. They unite more than 7,000 professionals in over 90 countries, have an association of ethical agencies and are a rapidly growing network of individuals and brands committed to the climate.

Language workshops, seminars and events

And last but not least: from a linguistic point of view, SCA is a member of Nordic Editors and Translators. NEaT is an association that offers courses, professional development and a network for editors and translators working with the English language in the Nordic countries. What I like about this organization is that they are not overly concerned with trends and really want to focus on the language sector and related subjects. It’s a bit old-school, but with a sideways glance at innovations and technological developments that are taking place. Their workshops and seminars are therefore really worthwhile.

Sustainability Content Agency writes, edits, translates and advises on sustainability, social impact and health in almost all European languages. Please get in touch if you want to know more. You can also book a quick call via Calendly.